| A Look At WHO'S BUYING |
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97% of American COP readers are male.
83% are at least 35 years-old.
55% are between the ages of 35 and 54.
61% have been cops for 11 or more years.
46% are college graduates.
79% are law enforcement academy graduates.
42% work on the front line for their agency. |
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Cops need information they can trust. That’s why FMG Publications has brought the “tell-it-like-it-is” reputation of American Handgunner into the police publication world.
American COP is a hard-hitting, credible, timely, gun-savvy magazine that REAL cops identify with and look forward to.
The timely topics in American COP are geared for mid-level supervisors and street cops, those people who are “hands-on” every day. Private security, federal agencies, corrections, reserves and police support groups also get the resources they need for a more effective, professional environment.
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68% of American COP readers work as a city or county cop.
82% carry some type of less-lethal force as part of their daily uniform.
Only 44% of American COP readers currently carry a duty rifle.
Only 33% use department issued laptop computers for daily report work.
35% of duty rifles carried by American COP readers are privately purchased. |
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Arming The Cops
If you want to put your sales message into the hands of police who buy, use and influence equipment purchases, American COP is the place.
A national perspective brings training, tactics, equipment, ideas, product tests and a wide cross-section of topical info to cops everywhere.
From a beat cop on graveyard, to a training sergeant looking for a new holster for his troops, American COP is THE resource they turn to.
American COP is the new force keeping REAL cops prepared
for the REAL world.
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| Finally, To Reach Cops |
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(Above) The type of Agency or Jurisdiction where American COP readers work. |
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(Left) American COP readers indicated the types of less-lethal force options they carry. |
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(Right) The rifle calibers of American COP readers who carry a duty rifle. |
Results based on 1,388 responses from a survey included in the September/October 2005 issue of American COP. |
